REDROW is channelling in to the digital revolution with the introduction of its very own broadband TV station, delivered via the internet.

Dedicated to all things Redrow, Redrow TV will keep customers right up to date with all the latest news, products and development films. It will be one of the first places where potential customers will be able to ‘see’ inside show homes from Redrow’s New Heritage Collection.

Complementing the company’s existing website, Redrow TV will be ‘live’ on the internet so people can access it wherever they get broadband – at home, at work or even on their mobile phone.

Kim Peters, Redrow’s group sales and marketing director, says: “These days, more than 60% of internet searches are for video content, because people would much rather watch and listen than read from the screen. Redrow TV gives them all the news they need, in a friendly format that they will want to visit again and again.

“Believed to be the first of its kind in the UK housing industry, Redrow TV will give us a unique advantage in attracting and holding the attention of home buyers and guiding them towards their Redrow purchase.”

The new TV channel will feature development overviews, detailed show home films – including the exciting New Heritage Collection – plus all the latest news, from new products and developments to wider market news, mortgages and more. The news content will be updated daily to keep it fresh, including ‘roving’ reports of site based activity.

There will also be footage to explain the various incentives and help available to home buyers, such as part exchange, Mastermove – a service to help customers sell their existing property – and the Government-backed HomeBuy Direct, which provides eligible purchasers with a 30% equity loan towards the cost of their home.

Redrow’s New Heritage Collection can be viewed on Redrow TV which can be accessed via the ‘see Redrow’ section of the Redrow website, please click here for details.